Our Journey From Dream to Leadership
2010 م
In the Heart of Makkah, the Idea Was Born with a Clear Vision
We wanted to be the bridge between factories and livestock breeders.We started with only two employees and two trucks, but our vision was far greater than our resources.Today, after 15 years, that small dream has grown into the largest feed distribution network in the Kingdom.
2013 م
Establishing the Logistics Arm — The First Step Toward Integration
We realized that clients need a partner who ensures timely delivery in the best condition.So, we founded a specialized logistics arm that efficiently manages the entire supply chain, from production lines to on-site delivery at the client’s location.
2015 م
Building Strategic Partnerships
We signed over 10 strategic agreements with the largest factories in the Kingdom.We were no longer mere intermediaries, we became strategic partners, providing competitive prices, high-quality inventory, and integrated services.
2020 م
Nationwide Coverage
We continued the journey until we reached the last farm in the last village.We proved that crises never stop ambition.Today, we operate a fully integrated distribution network across all cities and provinces, becoming a trusted supplier in the feed and food security sector.
2025 م
A New Identity
for a New Era
Sanabil Aljouf unveiled its new corporate identity, marking a milestone in a journey that began in 2010.It tells a story of transformation — from a simple vision to a reality that serves over 5,000 clients, confirming our readiness to lead the sector toward a more sustainable and innovative future.
From a single grain
in Makkah
to fields
across the Kingdom
What if we turned challenges into opportunities?
For 15 years, the answer has always been the same:
We can. We did. And we will continue to do more.
Chairman of the Board
Dr. Sultan Al-Otaibi
Since our launch in 2010, Sanabil Aljouf has not merely been a feed and logistics company, it has been a beacon of innovation and social responsibility. We have strived to embed a culture of excellence in every facet of our work, drawing inspiration from the ambitious Kingdom Vision 2030. Our commitment to quality, operational efficiency, and strategic partnerships all converge toward a greater objective: enhancing food security and raising the productivity of the livestock sector. We built Sanabil Aljouf upon enduring values of innovation, community service, and sustainable impact. We believe that excellence is achieved through fostering creativity, strengthening partnerships, and making a positive contribution to our society. Our national responsibility continually drives us toward achieving food security and developing a sustainable livestock ecosystem. We are proud today of what we have accomplished, thanks to the dedication of our team of over 300 employees, and our wide distribution network covering all regions of the Kingdom with more than 200 fully-equipped trucks. We have earned the trust of more than 2,000 clients, a testimonial to our unwavering commitment to quality at every stage of our operations, from supplier selection to after-sales service.Our mission: To be the driving force behind the transformation of the livestock sector in the Kingdom, via an integrated system of innovative solutions, advanced logistics services, and specialized veterinary care. We aspire for Sanabil Aljouf to be a model for balancing economic growth with environmental and social responsibility. Together, we dream, build, and develop a prosperous future for our livestock wealth and our national food security.
Chief Executive Officer
Sulaiman Abdulaziz Al-Saleh
At Sanabil Aljouf Trading Company, our aim is to become your trusted partner in supporting food security and developing the feed and logistics system in the Kingdom. The company is guided by unwavering pillars (responsibility, partnership, quality, and integrity). These are the principles that steer our decisions and shape our relationships with clients, partners, and employees. We firmly believe in the power of the team... Our success begins with the Sanabil Aljouf family, we invest in our employees’ capabilities, create an environment that encourages innovation, and strengthen the spirit of one unified team. The employee is the key element that builds services exceeding customer expectations. Achievements we are proud of: Over past years, we expanded our distribution network to cover all regions of the Kingdom; we built strategic partnerships with major suppliers and producers; and we enhanced our operational efficiency. Today we are proud of our long-standing relationships with more than 2,000 clients across the Kingdom. Quality is an absolute commitment. From the selection of suppliers to storage, transport, and after-sales service — we apply the highest quality standards at every stage. Quality is our long-term investment and our clients’ trust. Our vision for the future: To be the first and most trusted partner in the feed and logistics ecosystem in the Kingdom. We are working to turn Sanabil Aljouf into an integrated entity that provides outstanding logistical solutions, supports the sustainability of the agricultural sector, and contributes effectively to achieving the objectives of Vision 2030 in food security and sustainable development. True success is measured by our positive impact on our clients, our community, and our national economy. Therefore, we continue to invest in our services, partners, innovation, and human capabilities — to deliver services that exceed expectations and meet the desires of our clients and partners.
Our Pillars of Success at Sanabil Aljouf
What We Believe In and Work For
Our Achievements in Numbers
Every Number Tells a Story of Success
Over 80%
client retention rate for more than 3 years
More than 5,000
active clients across the Kingdom
Over 25%
growth rate in client retention for more than 3 years
Over 15
strategic partners since 2015
24/7 technical support
ensuring continuous service and customer satisfaction
More than 200
transport trucks serving all regions of the Kingdom
